Greycoat Research won 1st Place in the New Product Showcase at SUPERZOO 2026, held August 12–14 at Mandalay Bay in Las Vegas.

At the event, Greycoat Research introduced its feline kidney care products through the Cat Kidney Store, a booth concept centered on making everyday kidney care easier for cats and their guardians.

Bringing the Cat Kidney Store to Las Vegas

The Cat Kidney Store featured Greycoat Dr. Toru, an AIM-based supplement, and Greycoat AIM Bites, a low-protein treat developed to make nutritional support easier to incorporate into a cat’s daily routine.

Both products were developed around Greycoat Research’s broader approach to proactive kidney wellness—making kidney care part of everyday life rather than something considered only after health concerns arise.

The Cat Kidney Store brought that philosophy to life by presenting both products together in one dedicated space.

Recognized at the New Product Showcase

The SUPERZOO New Product Showcase features more than 1,000 debut products across multiple pet retail categories.

Award winners are selected by a panel of eight retail industry experts, who evaluate entries based on criteria including product innovation, design, ingredients, and approaches to pet wellness.

Against this backdrop, the 1st Place recognition for Greycoat Dr. Toru and Greycoat AIM Bites marked a significant milestone for Greycoat Research and its proactive approach to feline kidney wellness.

For Greycoat Research, the recognition also reflects a belief that has guided the company from the beginning: kidney care should be grounded in research while remaining practical enough to become part of a cat’s everyday routine.

A Journey That Began With One Cat

The story behind Greycoat Research began with TT, who was diagnosed with Stage 2 chronic kidney disease eight years ago.

Caring for TT raised a question that would shape Greycoat Research:

How can kidney care become easier to understand and more practical to continue every day?

That question still guides Greycoat Research today.

Winning 1st Place at the SUPERZOO 2026 New Product Showcase marks a new milestone in that journey—one that began eight years ago with TT.