Cookie Policy

Last updated: January 12, 2026

This Cookie Policy explains how we use cookies and similar technologies on greycoatresearch.com.

For our full privacy practices, see our Privacy Policy.

What We Use

Analytics Tools

We use these tools to understand how visitors use our website:

• Google Analytics - Traffic and behavior analysis (26 months)
• Shopify Analytics - Store performance metrics
• PostHog - Product analytics and session recording (12 months)
• Microsoft Clarity - Session recording and heatmaps (12 months)

Session Recording: PostHog and Clarity record your browsing sessions (mouse movements, clicks, scrolling) to help us improve the website. Passwords, credit card numbers, and other sensitive information are automatically masked.

Advertising Tools

Important for California residents: These tools constitute "sharing" of personal information for targeted advertising under CCPA.

• Meta Pixel (Facebook & Instagram) - Shows you relevant ads on Facebook/Instagram based on your browsing
• Google Ads & YouTube - Shows you relevant ads on Google and YouTube based on your activity

What's shared: Browsing activity, shopping behavior, device information, hashed email addresses

Other Services

• Judge.me - Product reviews
• Tidio - Live chat support

Your Choices

Opt Out of Advertising

Fastest method - Global Privacy Control (GPC): Enable GPC in your browser to automatically opt out:

• Brave Browser: Built-in, enabled by default
• Firefox: Settings → Privacy & Security → Enhanced Tracking Protection
• Chrome/Edge: Install Privacy Badger extension
• Learn more: https://globalprivacycontrol.org

Direct platform settings:

• Facebook/Instagram: https://www.facebook.com/adpreferences
• Google: https://adssettings.google.com

Browser Settings

You can also block cookies through your browser settings, though this may affect website functionality.

California Residents

Under CCPA, you have the right to:

• Know what information is shared
• Opt out of sharing for targeted advertising
• Request deletion of your information

Data Processing

We use Data Processing Agreements (DPAs) with our service providers. Data may be processed in the United States and other countries.

Data retention:

• Google Analytics: 26 months
• PostHog/Clarity: 12 months
• Meta Pixel: Up to 180 days for events
• Other tools: Duration of service usage